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03.8 · Case

Behind the Scenes

Two tools for two different problems: one to help the team work better, one to answer clients faster.

Sector
Internal tools for NOOO
Period
2026
Role
Concept and development of both
Team
My own projects for the agency
Stack
  • Next.js
  • MySQL
  • Python
  • MCP

Scene 01The problem

Time tracking ran on an external paid service, far from how we actually work.

Preparing client reports meant logging into Google Analytics and Google Ads every time, account by account.

Scene 02The technical choice

  1. Shot 01

    NOOO Time

    The in-house time tracker that replaces Clockify: daily log, weekly timesheet, calendar with draggable blocks. All 30 people at the agency use it.

  2. Shot 02

    Reports that matter

    Filters by person, project and tag; export to CSV for Italian Excel, two-sheet Excel and PDF.

  3. Shot 03

    Access

    Login restricted to the company domain, account approval and three roles.

  4. Shot 04

    An MCP server for reports

    A separate tool: it answers plain-language questions about clients' GA4 and Google Ads data, and compares several properties at once.

  5. Shot 05

    One-click install

    The server ships as a Claude Desktop extension with local OAuth: everyone sees the clients they already have access to, and data doesn't go through third parties.

Scene 03How it works

  1. 01 Person hours of the day
  2. 02 NOOO Time Next.js · MySQL
  3. 03 Timesheet week and calendar
  4. 04 Reports person, project, tag
  5. 05 Export CSV, Excel, PDF

Scene 04In numbers

Next scene → Reverse Shot Beauty and fragrance, multi-brand retail