Federico Aliprandi Setup
Cinema version IT/EN

SSD · Slot 05 · Save file

Companion

a.k.a. Voice Over Cinema version ›

An assistant that recommends real products: ask for a table for a small kitchen and get catalogue cards, not a generic paragraph. It's the latest chapter of a site I've looked after since 2022.

  • WordPress
  • Voiceflow
  • REST API
Sector
Design furniture
Period
Mar — Apr 2026 · launching soon
Role
Assistant design and development
Team
The assistant is mine; I've worked on the site since 2022 with 3 other developers
01 · Bug report

The problem

The catalogue is large and visitors often don't know where to start.

A generic chatbot answers with text: the goal was an assistant that leads straight to products, in the site's own look.

02 · Patch notes

The technical choice

  1. Patch 1.0.0

    A WordPress proxy

    The browser talks to a REST endpoint on the site, which forwards to Voiceflow: the key never reaches the client.

  2. Patch 1.1.0

    Structured answers

    When the assistant returns text, results and links, the chat splits them into separate messages.

  3. Patch 1.2.0

    Real product cards

    Cards are rendered server-side with the theme's own components: identical to the rest of the site.

  4. Patch 1.3.0

    No empty waits

    Skeletons appear instantly with the same markup as the cards and are replaced one by one by the real HTML.

  5. Patch 1.4.0

    Language and context

    The language is chosen first; the assistant lives on its own page or as an embedded widget.

03 · Pipeline

How it works

  1. 0x01 Visitor types a request
  2. 0x02 WordPress proxy REST /interact
  3. 0x03 Voiceflow structured answer
  4. 0x04 REST /teases cards from the theme
  5. 0x05 Chat real products
04 · Benchmark

In numbers

Slot 06 · hot-swap.sav Hot Swap Catering equipment, B2B Load the next save ›