WordPress
Custom themes and plugins, Gutenberg when it fits, and API integrations. I work on performance, security and maintenance, with attention to the post go-live phase.
I work on CMS platforms, flows, integrations and data, with a focus on what actually matters in production.
In an agency setting I connect design and development with the real needs of the people who use the product, to build clear, functional and coherent solutions before release.
Custom themes and plugins, Gutenberg when it fits, and API integrations. I work on performance, security and maintenance, with attention to the post go-live phase.
Catalogs and pricing rules, checkout and customizations, integrations (payments, shipping, ERP). I work end-to-end on the full flow and on the issues that show up in production.
Interfaces and micro-apps when more control is needed: Astro for high-performance pages, Vue for reactive UI, Laravel for application logic and APIs. Constant attention to DX, accessibility and UI consistency.
Master data, availability, orders and statuses: mapping, import/export processes and syncs under real constraints. I build robust integrations (error handling, retries, logs) so flows keep running when things go wrong.
Tracking setup and analysis to support operational decisions: funnels, key events, essential attribution models. Measurement aimed at improving product and conversions — not reporting for its own sake.