03.3 · Case
Long Shot
The site of a kitchen and furniture brand in seven languages: dozens of systems, finishes and accessories to present, and a store network to help people find.
Scene 01The problem
Every furniture system has its own story, finishes and accessories: one template isn't enough.
The site also has to bring people into stores and follow the brand's calendar of fairs and events, in seven languages.
Scene 02The technical choice
- Shot 01
Three months on site
The team built the site between February and April 2024, with 27 product-system templates; we've kept evolving it since.
- Shot 02
Store locator
I wrote it: store search with geolocation and a page for every store with gallery and contact form.
- Shot 03
Navigation and inspiration
Header and menu, the inspiration map, the virtual tour and the landing pages for the Salone del Mobile and campaigns.
- Shot 04
Technical SEO
Sitemaps per language, canonicals, redirects and noindex where needed, titles and H1s for rooms and inspiration pages.
- Shot 05
Evolution
Performance work, a multi-step contact form and the first Gutenberg blocks to give editors more freedom.
Scene 03How it works
- 01 Catalogue systems, finishes, accessories
- 02 WordPress theme 27 system templates
- 03 7 languages WPML
- 04 Store locator geolocation
- 05 Store the nearest one
Scene 04In numbers
- 7 languages
- 3 months from first commit to a built site
- 900 of my commits on the project