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Open World
a.k.a. Long Shot Cinema version ›
The site of a kitchen and furniture brand in seven languages: dozens of systems, finishes and accessories to present, and a store network to help people find.
- Sector
- Kitchens and home furniture
- Period
- Feb 2024 — today
- Role
- Store locator, navigation, technical SEO and performance
- Team
- 5 developers; about 900 commits are mine
The problem
ERR Every furniture system has its own story, finishes and accessories: one template isn't enough.
WARN The site also has to bring people into stores and follow the brand's calendar of fairs and events, in seven languages.
The technical choice
- Patch 1.0.0
Three months on site
The team built the site between February and April 2024, with 27 product-system templates; we've kept evolving it since.
- Patch 1.1.0
Store locator
I wrote it: store search with geolocation and a page for every store with gallery and contact form.
- Patch 1.2.0
Navigation and inspiration
Header and menu, the inspiration map, the virtual tour and the landing pages for the Salone del Mobile and campaigns.
- Patch 1.3.0
Technical SEO
Sitemaps per language, canonicals, redirects and noindex where needed, titles and H1s for rooms and inspiration pages.
- Patch 1.4.0
Evolution
Performance work, a multi-step contact form and the first Gutenberg blocks to give editors more freedom.
How it works
- 0x01 Catalogue systems, finishes, accessories
- 0x02 WordPress theme 27 system templates
- 0x03 7 languages WPML
- 0x04 Store locator geolocation
- 0x05 Store the nearest one
In numbers
- 7 languages
- 3 months from first commit to a built site
- 900 of my commits on the project